Genesis, the prestigious luxury automotive brand is pleased to announce an exclusive collaboration with Toby’s Estate, the internationally renowned specialty coffee brand and retailer. From 30 November to 20 December, Genesis showrooms in Riyadh, Jeddah, and Khobar will host a refined in-showroom coffee pop-up experience, inviting guests to discover expertly crafted brews within a setting defined by design, comfort, and sophistication. The initiative will be activated in partnership with Genesis’ distributors across the three markets: Wallan (Riyadh), Naghi (Jeddah) and Majdouie (Khobar).
A Fusion of Design Excellence and Specialty Craft
This partnership celebrates the craftsmanship and attention to detail that define both brands. Genesis, recognized for its audacious design language, advanced technologies, and elevated driving experience, aligns naturally with Toby’s Estate’s dedication to ethically sourced, specialty coffee.
During the activation, visitors will be able to enjoy Toby’s Estate’s complete menu of coffee, non-coffee, and tea offerings, alongside two bespoke limited-edition drinks created exclusively for Genesis – Genesis Noir Tiramisu and Seoul Einspanner Latte as well as a signature secret drink revealed only within the showroom experience. As a thoughtful gesture, these special beverages will be offered complimentary to all showroom visitors during these dates, ensuring a truly memorable experience.
The coffee pop-up will be hosted across Genesis showrooms in the Kingdom of Saudi Arabia. Guests will have the opportunity to enjoy Toby’s Estate’s artisanal coffee while exploring Genesis’ distinctive model lineup creating a multisensory moment that blends refined hospitality with design-led automotive excellence.
Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, commented:
“Through this collaboration with Toby’s Estate, we continue to expand the Genesis experience beyond automotive design, connecting with our customers in ways that celebrate craftsmanship, creativity, and refined living. Coffee culture and automotive design share a deep appreciation for detail and intentionality, and together, we aim to offer guests a moment that is both inspiring and memorable. This partnership reflects our commitment to elevating every touchpoint of the Genesis journey.”
This collaboration reinforces Genesis’ continued commitment to creating meaningful touchpoints that enrich the customer journey. By integrating specialty coffee into its design-driven showrooms, the brand introduces a new dimension of hospitality one that blends artistry, comfort, and innovation for guests across the Kingdom.
The Showroom locations are as follow:
Genesis Wallan – Riyadh Showroom: Northern Ring Road, please click here
Genesis Naghi – Jeddah Showroom: Kind Abdulaziz Branch Road, please click here
Genesis Majdouie – Khobar Showroom: King Fahad Branch Road, please click here
