Two Bright New Models Combine Flexibility, Ease of Deployment, and Cost-Effectiveness for a Range of Use Cases, Strengthening the Company’s Expansive Portfolio of Display Offerings
Riyadh, Saudi Arabia, Jan. 26, 2026 — Sony’s latest direct-view LED (dvLED) displays the Crystal LED S Series, are mid-market options providing high visibility even in bright environments thanks to its brightness, accurate natural color reproduction and low reflection optimized for a diverse range of uses in corporate settings, educational institutions, and commercial facilities. The two thin new models, the ZRD-S12G and ZRD-S15G, feature 800cd/m2 of maximum brightness and a 1.25 and 1.56 mm pixel pitch, respectively. These scalable displays, planned to be available in late spring 2026, serve as a high-quality, cost-conscious option that addresses the growing needs of customers.
“The launch of Sony’s new S Series reinforces our commitment to delivering advanced display solutions that meet the growing demands of the Saudi market,” said Hassan Obaidan, Chief Operating Officer at Modern Electronics. “Designed with flexibility, performance, and reliability in mind, these displays support a wide range of professional applications across sectors, while offering options that accommodate varying budgets without compromising on quality or consistency.”
High Impact Images, Even in Brightly Lit Spaces
Featuring an impressive 800 cd/m2 brightness, the Crystal LED S Series also offers the same Anti-Reflection Surface Technology in Sony’s BH Series of Crystal LED displays. Together, this enables rich image expression and accurate color reproduction, even in ambient light environments or spaces featuring large windows.
Simplified Installation
The S Series’ thin design promotes ease and flexibility in installation. Boasting a slim cabinet with a thickness of approximately 45 mm/1.8 inches the models streamline installations and can meet Americans with Disabilities Act (ADA) compliance when combined with appropriate wall mount frames. Additionally, the S Series offers smooth, seamless integration with the NovaStar’s flagship high-end COEX series, MX30 and MX40 Pro controllers. By using NovaStar controller, the distance between cabinets and the controller can be extended up to 100m which will contribute to installation flexibility.
Engineered for long-term use
The new options also contribute to a reduction in ownership costs, resulting from energy efficient operation – including a cool surface temperature – and low power consumption. Pre-calibrated modules enable precise installation, and ease of service for simplified maintenance adds durability and flexibility. Additionally, the Crystal LED S Series is equipped with surface protection that helps prevent accidental contact and promote longevity.
Flexible Setup
The Crystal LED S Series is a scalable and modular solution that features a bezel-free design toenable the construction of seamless video walls of various sizes and configurations.
Details on the launch of the Crystal LED S Series will be shared at a later stage.
