Riyadh, Saudi Arabia — Apparel Group, the leading global fashion and lifestyle retail conglomerate, has officially signed a strategic partnership with Arab National Bank (ANB) to introduce a seamless loyalty points redemption experience across its stores in the Kingdom of Saudi Arabia.
The agreement was formalised during an official signing ceremony, marking a significant step in Apparel Group’s ongoing efforts to enhance customer engagement and build a more connected retail ecosystem in the region.
Through this collaboration, ANB customers can now redeem their loyalty points directly across participating Apparel Group stores in KSA, offering greater convenience, flexibility, and added value during their shopping experience. The initiative is designed to simplify the rewards journey, enabling customers to seamlessly convert their points into tangible benefits across a wide portfolio of brands.
Mr. Neeraj Teckchandani, CEO of Apparel Group, said: “At Apparel Group, our focus is on continuously enhancing the value we deliver to our customers. This partnership with Arab National Bank represents an important step in creating a more connected and rewarding retail experience, bringing greater convenience and flexibility to customers across the Kingdom.”
This partnership reflects a shared commitment between Apparel Group and ANB to deliver innovative, customer-centric solutions that enhance everyday experiences. By integrating financial and retail ecosystems, the collaboration strengthens Apparel Group’s strategy to create more meaningful customer touchpoints while expanding its overall value proposition.
As Apparel Group continues to strengthen its presence in Saudi Arabia, strategic partnerships such as this play a key role in driving growth, enhancing customer loyalty, and delivering differentiated retail experiences across the market.
